Q & A

_ What are the advantages of a multiple column grid?

So things can be align to each other, it's flexible,


_ How many characters is optimal for a line length? words per line?

45 min-75 max. 66~

_ Why is the baseline grid used in design?
because

_ What is a typographic river?

Gaps of space

"Visually unattractive gaps appearing to run down a paragraph of text. They can occur with any spacing, though they are most noticeable with wide inter-word spaces caused by either full text justification or mono spaced fonts."

_ From the readings what does clothes lining or flow line mean?

things that aligns across the spread

_ How can you incorporate white space into your designs?

by leaving marginal space

_ What is type color/texture mean?

increase the tracking

_ What is x-height, how does it effect type color?

if a font has a taller x-height it's going to look darker, and if it was smaller, it would look lighter.

_ In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?



_ What are some ways to indicate a new paragraph. Are there any rules?

_ What are some things to look out for when hyphenating text.
_ What is a literature?


_ What does CMYK and RGB mean?

CMYK "refers to the four inks used in most color printing: cyan, magenta, yellow, and key black"

RGB " an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue."

_ What does hanging punctuation mean?
_ What is the difference between a foot mark and an apostrophe?

_ What is the difference between
an inch mark and a quote mark (smart quote)?
_ What is a hyphen, en dash and em dashes, what are the differences and when are they used.